The writing process

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Alice works full-time as a lawyer, teaches students and writes if she has 'an hour block'.
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How would you describe your writing habits? You write a lot, regularly or do you write a little, whenever you have some spare time?
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Which method do you think is the best and why?
During the video, think about these questions:
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What does Alice mean by 'that's when the ten per cent comes in'?
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What are her two examples of audiences?
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Why does Alice say that writers have to really know their audiences?
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Think of a topic you could write about for two different audiences. How would each piece reflect the audience you are addressing?
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How can you improve your writing practices?
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Why is it important to focus on your audience?