Syllabus bites: Visual literacy

Photographs

Photographs

Reading photographs is a key to understanding how images communicate meaning to the audience.

A bitumen road in the foreground with a dirt road leading to a gate. The text 'detour?' appears subtly in the sky.

Many photographs are combined with words and design features in visual texts such as posters, online magazines, newsletters and websites.

Graphic title: Analysing photographs

Each tab in this guide contains key questions to consider when analysing photographs. Use it to complete the activities in the Task tab.

What is your reaction to the photograph?

  • What is the purpose or message of the image?

  • What do you see?

  • Who is the audience?

  • What is the ‘story’ of the text?

  • What is the context? (personal, social, historical, cultural)

  • What is the source? (e.g. magazine, newspaper, digital text)

What is the composition of the photograph?

Composition is the combination and integration of the various visual elements of an image into a whole text, including:

What is your evaluation of the text?

  • Is it effective?

  • Does it reach the targeted or intended audience?

  • What contextual factors influence your decision? These may be contextual issues, cultural representation or personal situations.

Photograph tasks

Resources

Visual literacy-reading images1 Read, understand, evaluate, create (Scootle Resource 10719).

What is Information Literacy2

Visual Literacy = Reading Pictures3

Flickr – Explore / Creative Commons4

Pictures of the Year International5 – a collection of award winning photographs

Getty Images Year in Focus6 – view photographs online or view the free eBook7 of events of the past year with commentary.

Links

  1. http://www.scootle.edu.au/ec/viewing/R10719/index.html
  2. https://www.lynda.com/Higher-Education-tutorials/What-information-literacy/368046/420105-4.html
  3. https://www.slav.vic.edu.au/synergy/volume-8-number-2-2010/perspectives-global/83-reading-a-documentary-photograph-visual-information-literacy-.html
  4. http://www.flickr.com/creativecommons/
  5. http://www.poyi.org/65/winners.html
  6. http://www.gettyimages.com.au/editorial/frontdoor/yearinfocus
  7. https://www.gettyimages.com.au/videos/e-book?offlinecontent=include&phrase=e%20book&sort=best#license