Issues to consider
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Language: is it concise, clear, purposeful, appropriate, grammatically correct, culturally sensitive?
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Tone: is it courteous, using clear voice; is the volume audible?
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Format and structure: does it allow for rephrasing, active listening and asking questions for clarification?
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Audience: have their interests, age levels, needs, interaction and engagement been considered?
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Message: is it important, valid, purposeful, clear; is it more appropriate to be delivered verbally or in writing?
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Outcomes: are there indicators to prove that effective communication has been achieved?