At the book launch event you could:
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distribute bookmarks made by the class featuring class artworks to commemorate the event
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inform attendees of the link to add a review of the book and encourage the audience to complete the review
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have a speaker who officially launches the book
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have class member/s speak about the book construction process and what the class learned
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allow the audience to ask questions about the book-making process
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project the digital book with a recorded reading and/or have a reading of a print version of the book
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exhibit the original artworks along with a virtual reality reading of the book that audiences can access via phone or tablet.